Sumer Daryapurkar
I’m a creative strategist, copywriter, video editor and motion designer. I use these skills to turn ideas into things people can understand, remember and act on.
I write about marketing, creativity, AI, products, businesses, culture and whatever I’m currently trying to figure out.
This site is my working archive — ideas I’m developing, projects I’ve worked on, experiments I’m running, and lessons I’m collecting along the way.
Read around. You’ll find polished work, unfinished thoughts and the occasional rabbit hole.
If something makes you think, disagree, or sparks a question, tell me.
What should I explore next?
Tell me what you’re trying to learn, build, or understand. I’ll use it to shape what I research and write about next.